Nissan subs in soccer fan for ad campaign

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In the latest new spot to top our weekly viral video charts, Nissan subbed in a soccer fan for an injured player.

Nissan, the official global automotive sponsor of the UEFA Champions League, had a commercial that was set to include Manchester City F.C. player Sergio Agüero and Real Madrid C.F. player Gareth Bale. However, Bale was injured during a match in November and couldn’t participate in the filming.

So, Nissan picked Ana Rueda Hernandez, a 24-year-old student from Madrid, to take his role in the spot called “Fan Substitute.”

Bale invited her via a video to take his spot in the commercial. The rest of the spot shows the behind the scenes work that goes into the ad, including a green screen, a mock soccer field and a Nissan GT-R.

The spot comes in at No. 1 with 12,242,758 views, according to the rankings compiled by Visible Measures.

Watch it and new spots from Kia, Nissan, Renault, Cadillac, Skoda and Audi below.

1

NEW
Fan Substitute
Nissan

NA

This week

(True Reach): 12,242,758


Last week: NEW

2

NEW
iF Design Award 2017
Kia

NA

This week

(True Reach): 11,635,272


Last week: NEW

3

-10%
Man and Machine
Lexus

Team One

This week

(True Reach): 5,023,448


Last week: 1

4

NEW
Nissan Electric
Nissan

NA

This week

(True Reach): 4,739,319


Last week: NEW

5

RETURNEE
The Curve Ahead
Kia

NA

This week

(True Reach): 2,551,093


Last week: RETURNEE

6

NEW
Delhi to Paris Drive
Renault

NA

This week

(True Reach): 2,520,922


Last week: NEW

7

NEW
Oscars 2017
Cadillac

Carat

This week

(True Reach): 2,167,902


Last week: NEW

8

NEW
Driven By Something Different
Skoda

NA

This week

(True Reach): 1,930,564


Last week: NEW

9

NEW
Progress is intense
Audi

NA

This week

(True Reach): 1,894,917


Last week: NEW

10

-9%
Pop Quiz
Hyundai

NA

This week

(True Reach): 1,444,045


Last week: 5

Source: Visible Measures

Automotive News’ Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures’ paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

Australia goes 25 years without recession

Sydney Harbour skyline

Australia’s economy has jumped sharply in the last quarter of 2016, allowing the resource-rich economy to mark 25 years without recession.

It brings the country close to breaking the Netherlands’ record of modern-era uninterrupted economic growth.

Australia’s economy had but the surprise rebound pulled annual figures back to a 2.4% growth rate.

The recovery was attributed largely to strong exports and consumer spending.

Australia has not seen a recession – defined as two consecutive quarters of negative growth – since 1991.

It is now just one quarter short of the Dutch record set between 1982 and 2008.


“The outlook for the next year is reasonably bright,” Shane Oliver of AMP Capital told the BBC. “We are seeing a pickup in export volumes and we have seen a big rebound in key commodity prices.”

Mr Oliver added: “Growth should probably get back to 2.5%, maybe 3% over the course of this year.”

Estimates by the country’s central bank see growth picking up to around 3% for 2017 thanks to the recovering commodity prices.

UK’s ultra-rich set to rise rapidly in 10 years, report says

Yacht on Thames belonging to Russian billionaire Andrey Melnichenko

The UK will boast 30% more super rich individuals in 10 years’ time, keeping it ahead of other European countries, a report has found.

Property consultants Knight Frank said the number of ultra-high-net-worth individuals increased by 6,340 to 193,490 worldwide in 2016, making up for a similar decline the year before.

Researchers put the turnaround down to strong performances on stock markets.

The report counted individuals with more than $30m (£24.2m) in net assets.

Last year saw political surprises and economic uncertainties from the UK’s Brexit vote and the election of Donald Trump, but many developed economies still performed well.

Stock markets in the US and UK also hit record highs in the final weeks of the year.

“There may be widespread uncertainty, but there are also strong fundamentals in many economies, with signs of real progress being made around regulation and policy which will help economic growth to flourish in some places,” said Andrew Amoils, head of research at New World Wealth, the research company which provided the data for the report.

Knight Frank said it expected the number of ultra-high-net-worth individuals around the globe to grow by 43% over the next decade, but suggested wide variations between regions and countries.

The number of ultra-wealthy is expected to increase slightly more quickly in the US than in the UK over the next ten years, but the rest of Europe is set to see only 12% growth.

However the biggest rise – 91% – is due to take place across Asia.

By 2026 Asia will have almost caught up with the US: the region is set to boast just 7,068 fewer super-rich individuals than in the US in ten years’ time. Currently the US ultra-wealthy headcount is 27,020 ahead of Asia’s.

The researchers also found Asian cities, including Singapore, Shanghai and Beijing would eclipse current concentrations of wealth such as in San Francisco, as their wealthy populations rose.

Several African countries including Ethiopia, Rwanda and Tanzania were also predicted to see big increases in their wealthy populations.

UK’s ultra-rich set to grow by a third in 10 years

Yacht on Thames belonging to Russian billionaire Andrey Melnichenko

The UK will boast 30% more super rich individuals in 10 years’ time, keeping it ahead of other European countries, a report has found.

Property consultants Knight Frank said the number of ultra-high-net-worth individuals increased by 6,340 to 193,490 worldwide in 2016, making up for a similar decline the year before.

Researchers put the turnaround down to strong performances on stock markets.

The report counted individuals with more than $30m (£24.2m) in net assets.

Last year saw political surprises and economic uncertainties from the UK’s Brexit vote and the election of Donald Trump, but many developed economies still performed well.

Stock markets in the US and UK also hit record highs in the final weeks of the year.

“There may be widespread uncertainty, but there are also strong fundamentals in many economies, with signs of real progress being made around regulation and policy which will help economic growth to flourish in some places,” said Andrew Amoils, head of research at New World Wealth, the research company which provided the data for the report.

Knight Frank said it expected the number of ultra-high-net-worth individuals around the globe to grow by 43% over the next decade, but suggested wide variations between regions and countries.

The number of ultra-wealthy is expected to increase slightly more quickly in the US than in the UK over the next ten years, but the rest of Europe is set to see only 12% growth.

However the biggest rise – 91% – is due to take place across Asia.

By 2026 Asia will have almost caught up with the US: the region is set to boast just 7,068 fewer super-rich individuals than in the US in ten years’ time. Currently the US ultra-wealthy headcount is 27,020 ahead of Asia’s.

The researchers also found Asian cities, including Singapore, Shanghai and Beijing would eclipse current concentrations of wealth such as in San Francisco, as their wealthy populations rose.

Several African countries including Ethiopia, Rwanda and Tanzania were also predicted to see big increases in their wealthy populations.

Government sets out post-Brexit digital strategy

People

The government has launched its plan to keep the UK at the forefront of the digital revolution in the wake of its impending exit from the European Union.

It includes plans to offer digital skills to millions of individuals, charities and businesses by 2020.

It also plans to create five international technology hubs in emerging markets to allow UK companies to maintain their global edge.

Experts said the strategy was lacking in detail.

Secretary of State for Culture, Media and Sport Karen Bradley said: “The UK’s world-leading digital sectors are a major driver of growth and productivity, and we are determined to protect and strengthen them.

“This digital strategy sets a path to make Britain the best place to start and grow a digital business, trial a new technology, or undertake advanced research as part of the government’s plan to build a modern, dynamic and global trading nation.”

The government wants to help adults who lack core digital skills to access free training.

It has secured the following pledges from private sector organisations:

  • Google will launch a summer programme to teach digital skills aimed at boosting tourism and growth in coastal towns
  • Lloyds Banking Group will offer face-to-face digital skills training to millions of individuals and businesses
  • Barclays will teach basic coding to 45,000 children and general digital skills and cyber-awareness to one million people

Chris Pennell, an analyst with research company Ovum, said the plans did not go far enough.

“We need to invest in education and start-ups and skills,” he said.

“I would like to see more long-term thinking about education and digital skills because digital businesses will be crucial to the economy after Brexit,” he told the BBC.

The government also plans to create two forums, one for the government and the technology community “to work together to spark growth in the digital economy” and the other to help businesses better access fast broadband.

But Mr Pennell questioned the need for what he called talking shops.

“We already have technology forums so why do we need more?” he asked.

“We would be better off joining up the ones that we already have.”

Tech City UK chief executive Gerard Grech said: “The UK’s tech sector is rapidly becoming a global force to reckon with, but we must ensure that we stay ahead by continuing to provide a supportive environment for British start-ups and digital companies to grow in, especially since other countries are trying to take advantage of our departure from the European Union.”

Earlier this week, the government announced a major review into artificial intelligence to ensure the nascent technology could thrive in the UK.

It included £17.3m of funding for robotics and AI research at UK universities.

The digital strategy builds on the Government Transformation Strategy, launched earlier this month, which maps out how the government intends to improve the relationship between citizens and the state and improve public services.

It includes plans to make it easier to renew passports and report crimes.

Con-artists use flattery to net investment scam victims

Scam alert button

Con-artists are using flattery to encourage older people to part with an average of £32,000 for unauthorised and fraudulent investments.

The City regulator is warning people aged over 55 to be cautious over unsolicited callers putting on pressure to sign up to a “special deal”.

Scammers often praised victims for being “knowledgeable investors”, the Financial Conduct Authority (FCA) said.

A survey suggested a lack of confidence in spotting scams among this age group.

If someone invests their cash with an unauthorised firm, they will have no protection from the Financial Ombudsman Service (FOS) or the Financial Services Compensation Scheme (FSCS) which protects them if something goes wrong with a regulated firm.

The FCA said that new pension rules, which allow those aged 55 and over to cash in their pension pot, could be seen as an extra opportunity by fraudsters to target people in that age bracket.

Mark Steward, director of enforcement at the FCA, said: “Be alert to the warning signs like being contacted out of the blue, promises of low risk and/or guaranteed above market returns, special deals just for you, time pressure and, very often, flattery.”